THE PEOPLE'S MUSIC!!
What is NewUrbanJazz?
NewUrbanJazz is a blend of Contemporary Jazz, mixed with Brazilian and Urban flavors, but also acknowledges the original artform of jazz, in word and song.
NewUrbanJazz continues to reach new heights, with conversations in the SouthEast and Mid-Atlantic regions, headed by Bob Baldwin's "NewUrbanJazz Lounge", a weekly 2-hour program that features all cornerstones of jazz from all around the world.
Bob got his start in 1980, when he interned under the late Frankie Crocker, the afternoon drive-time jock on the then-#1 station in the country, WBLS/NY, under the ownership of former Tuskegee Airman, Mr. Percy Sutton of Inner City Broadcasting.
After taking his break from radio in 1985 to pursue his artist career, it wasn't before landing a Newswriting gig at WINS (aka "1010-WINS) in New York City. it was there that he met Pat Prescott (Air Personality at The Wave in LA), who later secured the morning gig at CD101.9 (WQCD) in 1988. Additionally, Baldwin briefly covered the Jesse Jackson Presidential bid in 1984 for WVIP in Mt. Kisco, NY.
The New York native re-fueled his flame for broadcasting. In 1998-2001, after re-locating to Atlanta, he found himself back in the mix at WCLK (Clark University), who to this day, has a 24-hour Jazz format. After another radio hiatus to travel around the world with his music, he returned in Jacksonville, Fl (Cherry Communications) and set up shop there as the Music Director and Consultant. A year later in 2005, he opened the first ever smooth jazz station in Hamilton, Bermuda (KJAZ) under Trott Communications. He stayed there until 2007 when he returned to Atlanta to be the Music Director back at WCLK. Shortly after, WJZZ came calling (Radio-One) in the fall of 2007, where he began to fine-tune the format he now calls NewUrbanJazz.
Shortly after the real estate bubble imploded in 2008, the aforementioned CD101.9 closed their doors, and that started a landslide of smooth jazz format flips in place of Urban Radio. 24 stations flipped in 36 months, including Clear Channel. It was October 1, 2018 when Bob Baldwin officially launched "NewUrbanJazz" after finding success in the aforementioned Jacksonville, Bermuda, and Atlanta markets.
NUJ had humble beginnings, with college stations jumping on board in Huntsville, Montgomery, Birmingham, Nashville, and Greensboro. Currently, NewUrbanJazz can be heard on over 42 stations in the US and several other internet radio platforms, including the NUJ Live stream at www.newurbanjazz.com.
"We are constantly looking to hear from new artists global-wide regarding the newest and greatest sounding jazz the world has to offer, and although we tend to lean towards a groove, we also show a deep appreciation for our original artform, which showcases such greats as Thelonius Monk, Duke Ellington and Miles Davis, to name a few.
NewUrbanJazz™ is our own diverse brand of jazz, as diverse as the crowds we play for all over the world. While super-radio conglomerates are falling by the wayside, Jazz cats need to stop dummying down the genre of jazz because more than ever in these tough times, the universe is looking for something substantial from creative people, something we are all capable of delivering, that is, if we just push the envelope just a little harder, deeper and further in some deeper media arenas, some of which we are clearly overlooked.
People are already trying to emulate our sound, which we are truly honored, but there is only NewUrbanJazz™. Our sound is as unique as the original KFC recipe, or the iPod. We have our own vibe and we are here to stay. More importantly, several indie stations around the country are flipping to a funkier blend of contemporary jazz, which we are humbly honored to be a trend-setter in this arena."
- Bob Baldwin/Founder -NEWURBANJAZZ IS THE PEOPLE'S MUSIC!!